YouTube - Dog Training - Remote electronic clicker

The common perception of electronic dog training collars is that they are negative and not a good training option because you are teaching the dog to do something to avoid getting shocked.

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a click, a flash, a beep, chirp, etc, are all NEUTRAL stimuli - with no intrinsic meaning, but also no intrinsic negative-perception.
SHOCK * IS * A * UNIVERSAL * AVERSIVE.
in biology + psychology, in over 60-years of detailed studies of shock, NO * ANIMAL has ever perceived shock as neutral or pleasure -
if they can feel it, they avoid it, if at all possible.

if U have forgotten, that defines a Punisher -
things we will work to avoid. that the dog in the video has been **conditioned** to wear a shock-collar for training is not any more impressive than a Lab who knows that for every walk to the park, he wears a prong;

the association (prong = park) outweighs the aversive of the collar -
just as for the dog in the video, the shock is less-aversive than whatever rewards the dog receives.

for more accuracy in communication,
--- terry