More that Hitler was not deemed electable - until all of a sudden he was. (Incidentally, he and the Nazis also came in second in the popular vote tally...) Before the depression and the 1932 election, no-one thought the Nazis would ever be a serious contender in German politics - they didn't even have any detailed policies, just crowd pleasing sweeping statements. Other politicians, intellectuals, analysts etc. didn't believe any sensible German would be tempted to vote for something like that, especially considering the Nazis well documented and publicised racial views and incitements to violent disorder, and didn't really view them as a threat. But they didn't bank on the power of repetition and the formidable, darkly mesmerising charisma of Hitler himself delivering them on a whirlwind mass-rally tour of the country using the brand new transportation capabilities of the aeroplane. FIrst real triumph of soundbites over substance in the modern political era, one might say.