If you read the terms and conditions... you'll find out what is free, what is included/excluded etc. Unfortunately, there are always t&c's... and most of the time the offer isn't as good as they make it sound
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From Saturday the 18th to Sunday the 19th of October 2008 (local UK time), Private Sellers who list Auction item(s) with a starting price of between £0.01 and £0.99 (inclusive) in an eligible category on eBay.co.uk, will not pay an Insertion Fee per listing.
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Only the basic eBay Insertion Fee will be reduced to 0 pence (£0.00). All other eBay selling fees will still apply, including but not limited to Final Value Fees, optional Reserve Price Fees and all Listing Upgrade Fees such as "Gallery Plus", "Subtitle", "Bold" or "Highlight". See the full details about eBay fees.
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Here's some of the Excluded info:
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What's Excluded?
Items listed in the "Mobile Phones with Contract" sub-category of the "Mobile & Home Phones" category.
Buy It Now (Fixed Price) format listings.
Items which are listed using the Auction-style format with a Reserve Price are excluded from this promotion.
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Full T&C's can be found here:
eBay UK: No insertion fees for auction listings T&C's