I wonder if anyone else is upset about the JR car advert. The one where he is a shaking quivering mess then turns into a confident over the top diva when he is in the car!

I know that dog trainers are pretty good and that they reward behaviour with treats but surely you would have to get a dog into this state in the first place. I can't see how it can be done without cruelty.

Anyone any opinions on this? I for one hate it !!!!! and by the way l can't remember what the make of car is either as l am so upset each time its on.

I haven't seen it yet...

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Hi Kittysoo....I totally agree with you!

I am upset at this advert, my boyfriend too, we both siad that it is sad because the dog is a quivering mess, it's a real shame that they couldn't find another way to get the message accross!

It is sad, the dog looks terrified quivering like that and it makes you wonder what they did to get that to happen!

Whenever an animal is used for an advert or film it is supervised by an animal welfare expert to ensure the animals are treated properly and do not suffer any stress or anxiety. Even if the animal is getting tired they demand it takes a break or has a chance to sleep.
I know the advert doesnt look particularly good but I can assure you there are strict regulations that have to be followed whilst the animal is on set.

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Lifes roads are for journeys, not destinations!

Bull you are probably right that animal welfare keep an eye on the dog but l still can't see how it was trained to be such a wreck.

Silver - you are right too - there is much better ways to sell cars than by making it look an animal is an emotional wreck and then the opposite.

If l was buying a car and l could remember what make it was - l would'nt buy it on principle now.

PS DH has just told me its a volkswagen by the way!

It is a bit of a tasteless advert, it probably wont be on the air for very long for this reason! but I can garauntee you the animal wasnt suffering in any way, it just wouldnt be allowed.

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Lifes roads are for journeys, not destinations!

I haven't seen it yet but I shall watch, quivering in a dog can be induced by exitement as well as fear, but I shall look out for it the rest of the body language that will give it away, if it was frightened its not acceptable.
I have a friend who worked with dogs for a number of years in films and tv, and the antics they get up to, to make it look like something its not are unbelieveable.

Mine quiver like that when we are at the vets or the kennels.

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one of my dogs shakes when hes excited

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I have seen this advert too. And by the looks of him he wasn't shaking with excitment. When i first got my dog Bess, she was like that. I had rescued her and i think she was badly treated before. I think they have done something to that poor poor puppy. It is quite funny actually because i was just speaking to my Mum about it earlier and then i see this post