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  #11 (permalink)  
Old 12-02-2012, 07:16 PM
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Manoy Moneelil has a spectacular aura aboutManoy Moneelil has a spectacular aura aboutManoy Moneelil has a spectacular aura aboutManoy Moneelil has a spectacular aura about
Lightbulb Advertising a Polished Blog.

Since the creation of easy blogging many people have started out with great gusto and direction only to loose interest after a few weeks because only three people read the thing and well........
...it just peters out.

But I'm sure you are different from the rest, are you?

I have no doubt you can write professional structured meaningful content, but you are lacking in presentation and promotion skills. You need to attract people to the blog and once they are on the site offer something that captures the eye and imagination otherwise frankly you are wasting your time. (As only people already interested in the subject will remain. You need to capture the people motivated by the cute fluffy images.)

You need some pictures to illustrate and breakup the long passages of text. Here I have created a still image taken from the video for you to copy and use.


I've tried to match your colour scheme with the border. Take a copy of that picture and do not link to it as I will delete it in a few days.

The risk of putting the links to videos mid text like you have done risks that the reader clicks on the link - opens that on the same tab and then gets distracted with Ultimate Dog Tease video clips etc.
  1. Use of bold and coloured text to highlight ideas.
  2. Changes in pace will make the text inviting.
  3. Use lists when stating the check points for checking the pup.
I am surprised that I find no trace of you on Twitter, I've not looked on Facebook. but you should use these media sites to draw readers to your content. With Twitter consider a meaningful #tag that you "own".

Gumtree etc. I think you are on a loosing battle there, they have quite good pet-awareness guides on the site. Sure they could be better but I can't see Gumtree being the problem. The fault is with people wanting teacup-dogs.

If I were motivated to address the problem I would create a site that looked like an advert for teacup-dogs and work towards promoting it within Google's page Rankings, so although the page would look like an advert at first glance it is in fact an educational list of the problems etc etc. But the work is getting page impressions I know I can do that as I have fairly good SEO skills. Your choice is to pay for Google ad-words or learn some internet skills like SEO and blog-promotion. You are young it should be easy.

Keep your paragraphs manageable - internet people get bored easily and click through if they have to make the remotest effort to read a long passage of text.

There are many sites that offer guidance for blog presentation, just look at this one that looks like a blog but uses colour, font size and lists to break up the flow. 14 Traits of Successful Blogs

If you commit to publishing your blog once a week or once a fortnight stick to it, consider limiting yourself to 350-400 words per week.

Also include other topical news with your comments etc. This is a great "tool" that lets you have something meaningful to Tweet and Status-Update etc.



Good luck with your campaign.
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  #12 (permalink)  
Old 27-02-2012, 10:41 PM
abbieandchi's Avatar
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Join Date: Jan 2012
Posts: 387
abbieandchi will become famous soon enoughabbieandchi will become famous soon enough
Re: Advertising a Polished Blog.

Quote:
Originally Posted by Manoy Moneelil View Post
Since the creation of easy blogging many people have started out with great gusto and direction only to loose interest after a few weeks because only three people read the thing and well........
...it just peters out.

But I'm sure you are different from the rest, are you?

I have no doubt you can write professional structured meaningful content, but you are lacking in presentation and promotion skills. You need to attract people to the blog and once they are on the site offer something that captures the eye and imagination otherwise frankly you are wasting your time. (As only people already interested in the subject will remain. You need to capture the people motivated by the cute fluffy images.)

You need some pictures to illustrate and breakup the long passages of text. Here I have created a still image taken from the video for you to copy and use.


I've tried to match your colour scheme with the border. Take a copy of that picture and do not link to it as I will delete it in a few days.

The risk of putting the links to videos mid text like you have done risks that the reader clicks on the link - opens that on the same tab and then gets distracted with Ultimate Dog Tease video clips etc.
  1. Use of bold and coloured text to highlight ideas.
  2. Changes in pace will make the text inviting.
  3. Use lists when stating the check points for checking the pup.
I am surprised that I find no trace of you on Twitter, I've not looked on Facebook. but you should use these media sites to draw readers to your content. With Twitter consider a meaningful #tag that you "own".

Gumtree etc. I think you are on a loosing battle there, they have quite good pet-awareness guides on the site. Sure they could be better but I can't see Gumtree being the problem. The fault is with people wanting teacup-dogs.

If I were motivated to address the problem I would create a site that looked like an advert for teacup-dogs and work towards promoting it within Google's page Rankings, so although the page would look like an advert at first glance it is in fact an educational list of the problems etc etc. But the work is getting page impressions I know I can do that as I have fairly good SEO skills. Your choice is to pay for Google ad-words or learn some internet skills like SEO and blog-promotion. You are young it should be easy.

Keep your paragraphs manageable - internet people get bored easily and click through if they have to make the remotest effort to read a long passage of text.

There are many sites that offer guidance for blog presentation, just look at this one that looks like a blog but uses colour, font size and lists to break up the flow. 14 Traits of Successful Blogs

If you commit to publishing your blog once a week or once a fortnight stick to it, consider limiting yourself to 350-400 words per week.

Also include other topical news with your comments etc. This is a great "tool" that lets you have something meaningful to Tweet and Status-Update etc.



Good luck with your campaign.
Thank you so much for all of the feedback, at the moment my blog is fairly plain but that's because I want people to focus on the writing instead of the design. I actually develop websites for people so I know about design, it's something I'll do eventually but Blogger is unfortunately very temperamental with HTML and CSS so it can absolutely ruin the structure. I had a friend thaty changed the CSS slightly and it messed up her whole blog, not good!

I agree about the photos and links and if you check back I've been balancing long posts with posts that have pictures and little text. I know people get bored easily but it is a blog and the writing is what's most important. I'd like to think that if people were interested they'd read it regardless.

Believe me, bloggers truly irritate me, especially those that never post, only post photos, only blog for the money (adsense). I blog because I enjoy it so I'm not going to give up after a few weeks, I write it for myself, if people want to read then I welcome them to :-)

I actually have a Twitter and it's where 75% of my stats come from, I wonder why you couldn't find me. Facebook is something I've considered, maybe if things pick up slightly.

Gumtree is awful, poorly bred dogs are being sold and there are no questions asked. I let myself find Chihauhua adverts and I'm appalled with some of them, there's actually a major campaign against them on Facebook that I linked in the post so I'm trying to back that.

My friend and I are in the process of setting up a campaign against teacup breeding, she does a lot of work for the KC so that's fab. I don't want my blog to entirely be about teacup Chihuahuas, it's about the breed and my dog in general. It's something we're working very hard on and it's very much in it's infant so we're allowing it to have some breathing space before we announce anything.

Thank you for all of the advice!
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