£1 for 2.5kg would work out about 20p per day for me, my next food order will be TOTW with the best deal working out at 70p per day. Bakers would cost me 80p.

I have fed my dog Wagg as a temporary measure, just like I have lived on beans on toast for a few days when needs be. Even after a few days I could see a difference in my dog, his coat suffered but it was the squishy orange goop I was picking up four times a day that convinced me it could never be a long term solution.

I know lots of dogs are fed on foods like this for many years with no adverse effects whatsoever and I was at a BBQ recently with four of the most chilled out Rottweilers ever, who were all fed on Bakers, but in my case, I could never live with the day to day side effects. I have fed from the worst of the worst to full human grade prey model raw and I have seen what a dramatic difference food can make not only to my dogs health and also to his personality, and knowing that difference means that I could never go back.

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