I use the NI mince and although it is more expensive per 100g than most of the HQ wet foods, the cats definitely need to eat less to fill up so it works out pretty economical in the end.
If you put a pack of NI next to one of Prize Choice it would be an absolute no brainer as to which one you would want to feed your cat...one looks and smells like clean fresh meat, one like mechanically recovered pap.

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Nellie Paddy Mitzy Milo Peggy Murphy

Millie and Monty, the White Devils!

Agreed on the look of PC. My cats admittedly used to go MENTAL for it (but then I was feeding it alongside kibble, pah, so no wonder!) but it always looked grey and, weird! lol Ni is all bloody and nice looking, like meat!, and the bowls are so clean once theyve done!

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