I too have a thick-furred dog--a rottweiler. I concur that it is next to impossible to find the skin beneath the fur. Much of my Frontline ends up on top of the fur, which I know to be of no use. And just pushing til you hit pay dirt doesn't address the problem either, as there are few gaps in the fur to absorb the liquid.

Next month I will try this alternative and watch to see if it is effective: I will use two sites--one between the shoulder blades, and one about 6 inches above the tail--where my dog cannot reach. Less liquid per spot>>more possible absorption.

For each squeeze I will grasp the fur and pinch it between my fingers to expose as much actual skin as possible...