Personally i hate whiskas and the similar brands as a rule.

Whiskas has around 5% meat content. Cats by nature are total carnivores. They do not need cereals or any other bulking agents, they just need meat. The meat should contain bone, organ muscle (heart lung etc), small amount of other organ meat (kidney etc) and plenty of normal meat. A raw diet is the most natural thing for a cat, however i appreciate that its not as convenient for people, so the next best thing is the higher quality foods. These foods will contain as much meat as possible, which is why i wont buy anything that contains less than around 40% real meat.

Whiskas (and the other similar brands) is full of fillers and ingredients that the cats dont need and cant fully digest. However they are good at tempting a cat into eating, and i have used them for this reason. I have also used the jelly from a tin of whiskers to rub onto a weak cats gums to help perk them up - works a treat.

I also find that with certain foods whiskas can be expensive in comparison. I use alot of forthglade, which works out at £0.19p per 100g compared to whikas at £0.41p per 100g


I am going to say here though.. many many many cats must live happy healthy lives on whiskers, it would go out of business if they didnt, i just dont feel its the best for my cats. Sometimes we look too much into things, if your cat is happy and healthy on whiskers and it suits your pocket then why change?

The oh so meaty range is slightly higher in meat content... they contain around 14% fish and animal derivatives. I hate that term and prefer to know what is going in to my pets food, rather than some mechanically reclaimed crap that they have put in.

I took my advice from a vet specialist in nutrition.