Been feeding Whites for a while and it's a great food for my retriever - she's in great shape, perfect condition for a very active dog and the food's very economical. There's a lot of good info around about beet pulp and I've come to the conclusion that it's not a bad ingredient to have in the food (see Pet Food ingredients - Dog and cat food - the inside story)

White's Premium is on discounted price at www.pet-pantry.co.uk - well below the price of buying direct from Whites themselves.