You talk as if Cesar INVENTED the techniques he uses

He isn't the only person to use them, you know. And many trainers will agree that having the right attitude/energy/whatever you want to call it is important.

Cesar's techniques - the good ones and the not so good - have been around for decades. As have all the hundreds of other ways of training dogs.

Unfortunately though, Cesar with his teeth and his charisma has made the more negative methods of training more "glamorous"