but to me showing is for self gratification because if your dog wins you get the ego boost. what oes the dog get? a treat. i know our dogs love cudlles and walks for the simple reason that when we cuddle them they wag their tails and they also come to us for cuddles. they also get very excited when we get their leads as they know exactly where they are going. i would never make my dogs do anything that they didn't want to