I don't really know what answer you are looking for? What makes a good breeder or not is in the eye of the beholder.
If you are looking for a pet, what does their pedigree or show wins of their relatives matter ? I have never had a pet buyer interested in looking at a kittens pedigree

At most someone would be interested in whether the kitten is inbred or not, but as to what the lines are in that pedigree or what they may or may not carry how would they know? I am willing to be there is a fair number of breeders that don't know to that level of detail.
People bought pedigree kittens without the help of the internet in the past Websites are just peoples sales patter - some bad breeders are excellent at it along with schmoosing a prospective kitten owner with all sorts of lies, like a used car salesman, and some fantastic breeders are rubbish at that bit. The onus is on the buyer to work that bit out for themselves. Only you as a kitten buyer know what is important to you, and the only way you are going to really find that out is to talk to as many breeders as you can and find someone that matches your requirements.
The only way you are going to know for sure whether you like the look of a kitten is to see it the fur. Body shots/head shots mean nothing and both can be misleading. No breeder is going to put a bad picture of their kitten up. With siamese and orientals, you catch a cat or kitten at the right angle and you can turn a bunny into a showstopper. Pictures don't tell you the temperament of the kitten either surely that is more important that looks too.