Wonderful news.

The trouble is that the majority of dog food companies are BUSINESSES at the end of the day and those producing kibble diets use the "waste products" of the human food market. Just look at who owns whom:

James Wellbeloved - bought out years ago by Royal Canine who were later bought out by Pedigree - who owns Pedigree? MARS.

The Purina, Friskies, Bakers range of dog foods - who owns Purina? NESTLE.

The Hill's Science Plan range of foods - who owns Hills Pet Nutrition? COLEGATE-PALMOLIVE.

Eukanuba, Iams? PROCTOR & GAMBLE.

It is thought that 80% of the World's pet-food market is owned by just these 4 companies.

The marketing teams were very clever in promoting the "convenience" aspect of feeding kibble diets and by doing so they have cornered the market and subsequently lined the pockets of many vets! By reverting to a natural diet your dog will be forever grateful and healthy. The beauty about the Natural Instinct range of foods (Natural Instinct - High Quality Natural Dog Food) is that you get everything the dog needs in a natural, raw AND convenient form - you cannot better it.

Here's to better dog health and lower vet bills.