I was trying to avoid the whole Robbies thing really.

I don't really get what they mean when they class it as 'holistic'. They just mean 'natural' really, it's not organic or anything.

I can't find any percentages of ingredients ont heir site, am I looking int he worng place? Also, rice is listed as the first ingredient, which means it contains more rice than meat, which isn't good, IMHO. Sorry.