I think, though, that there is also a wider issue. Whether or not Applaws is actually likely to kill cats (and my feeling is that this probably isn't the case), there do seem to have been quality control issues that worry me. Why do they charge for a premium product if it is not actually top quality?

Also, I go back to the unanswered question about food animal welfare. Why do they boast about chicken welfare standards on their website but refuse to respond to a simple question I have posed by email about how they actually enforce such standards when their chicken comes from Thailand? It's a straightforward question and the fact that they choose not to reply speaks volumes about their likely ethical standards. A company with high standards would be proud to explain in more detail.