First its palatable...always a good thing esp if a fussy eater.
Second its specific to the motlity and function of the large bowel.
Adding bran is fine but all this does is bulk up the faeces.
This product is probs the all singing, dancing version...bulks up, maintains gut health and motility.
All I can say is the need for anal gland procedures is virtually nil if the dog or cat is on this.