I used the puppy food from Fish4Dogs and it was fantastic, it gave Jasper an incredible coat, plenty of vitality and compared to many other 'natural' foods by better known makers, its not actually that expensive (£30-£35 for 12kg). When you also take into account that you need to feed less of a higher quality food it becomes even cheaper, works out to less than a £1 per day for me.

He has had a brief spell on JWB Junior but that did not seem to agree with him so he is going back onto the fish, but the adult version this time. The best thing about this stuff is that it doesn't take me 10 minutes to read through the ingredients list, and the two most important things make up 80% of the food. In both the salmon and cod versions the ingredients are - Fresh Fish 30.5%, Potato 30.5%, Herring Meal 21.4%, Salmon Oil 7.6%, Beet Fibre 6.4%, Brewers Yeast 2.1%, Minerals 0.8%, Vitamins 0.7%.

Now that seems to be about the simplest and most straightforward commercial food I have been able to find.

Unless anyone knows any different?