I just find it all a bit confusing as everyone - absolutely every pet food - declares their ingredients are "natural". Anything can be 'natural' - there's no legal definition, so you just have to read the label really carefully.

My favourite ingredient, which always makes me lol is grape pomace: basically means the pips and stalks of grapes....or tomato pomace - skin and stalks.

I'd just like to see a bit of transparency so it makes it easier to choose a pet food.

Maybe price is a good indicator...my sister feeds her lab on something that looks very posh on the outside - and is 15.00 for a 15kg bag. But at least its honest enough to declare that the ingredients are preserved in BHA and BHV which most dry foods have in... (illegal in the US). BTW Her dog looks terrible and is very smelly!