My dogs normally will not touch dry food and I was amazed that my boys absolutely loved Applaws Complete Dry. If I had not seen it for myself I would not have believed it. We had tried the 75% chicken and lamb Applaws but I wanted to see what the other ingredients shown on the pack were. I was really pleased that there are no cereals but just wholesome ingredients such as eggs, carrots, potato, salmon oil and natural extracts such as seaweed, chicory, peppermint, rosehip and the list goes on. My neighbour dog is on Orijen but given the choice between Applaws or Orijen, Applaws was the clear winner. We even mixed up the two bowls and Jamie just picked out the Applaws kibbles.